Simple is hard.

You hear over and over things like “ideas are a dime a dozen" and “talk is cheap" where the overarching message is that execution is king. Maybe nothing new here but some things I find important to point out.

Simple ideas are hard to come by.

Execution of a simple idea is harder than it seems (much harder).

There is tremendous value in simplifying the complex.

I am making it a priority to keep these three points on simplicity (or complexity) when evaluating other products or my own.

You often hear about people saying Twitter is so simple (technically speaking), nothing special there. Well guess what. Executing on that simple idea of what Twitter started as and solving the complexities that must have popped up along the way, is incredibly hard and impressive.

Now think: If executing on some simple idea is hard, whats it like to execute on something hard?